Thoughtify
Client: Spotify
Memorizing exam material is a nightmare for most students. But by tapping into music’s ability to cue active recall of information in your brain, studying can be as easy as do-re-mi. Introducing Thoughtify by Spotify, the machine learning tool that turns your lectures into lyrics.
Art Director: Remi Tsunoda
Copywriter: Avery Schildhaus
Music & lyrics composed by Avery. Vocals by Tim. Body by milk.
Awards
Communication Arts Advertising Competition Winner, 2024
District 2 ADDYs Gold, 2025
District 2 ADDYs Silver, 2025
RAF ADDYs Student Scholarship, Copywriting, 2025
RAF ADDYs Gold, Copywriting, 2025
RAF ADDYs Gold, Online/Interactive App/Mobile, 2025
Graphis New Talent Gold, 2025
Just for fun: here’s the full “The Plaintiff’s Frontier” that didn’t make it into the video.
(Maybe one day I’ll get around to writing lyrics for the four remaining elements, too.)
This project has not been commissioned or approved by the client. It was created solely for a class.