My Opia

Client: 21GRAMS

Snoopy. Hatsune Miku. Bob from Animal Crossing. You name them, Gen Z will become their emotional caretaker. But what Gen Z won’t take care of is their eye health, causing myopia in nearly half of young adults in the US thanks to excessive levels of daily screen time. Our solution? A digital pet that’s only at its happiest and healthiest when your phone is off.

Art Director: Remi Tsunoda
Copywriter: Avery Schildhaus

Awards

District 2 ADDYs Silver, 2025
RAF ADDYs Student Scholarship, Art Direction, 2025
RAF ADDYs Gold, Art Direction, 2025
RAF ADDYs Gold, Online/Interactive App/Mobile, 2025
Graphis New Talent Silver, 2025